Part 2
Introduction ButterFlower Shop is envisioned as a hybrid space that combines the warmth of a café with the beauty of a flower store. The concept was developed to appeal to teenagers and young adults who value both aesthetics and experiences. It is not simply a place to purchase flowers or enjoy drinks; it is designed as a lifestyle destination where visitors can connect with nature through flowers while enjoying signature café beverages. The café’s highlight is the Strawberry Matcha , which directly reflects the brand’s visual identity. Pink represents strawberries, femininity, and romance, while green symbolizes matcha, freshness, and balance. These colors are not only present in the drinks but also form the foundation of the logo and style sheet, ensuring consistency across the brand. By linking the menu to the visual identity, ButterFlower Shop creates a strong thematic connection that customers can experience both visually and physically. The flower store element allows custo...